1.0Glossaryhttps://www.healthbenefitstimes.com/glossaryGlossaryhttps://www.healthbenefitstimes.com/glossary/author/adminglossary/Integrated communications - Definition of Integrated communicationsrich600338<blockquote class="wp-embedded-content" data-secret="1mmddd5qrc"><a href="https://www.healthbenefitstimes.com/glossary/integrated-communications/">Integrated communications</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.healthbenefitstimes.com/glossary/integrated-communications/embed/#?secret=1mmddd5qrc" width="600" height="338" title="“Integrated communications” — Glossary" data-secret="1mmddd5qrc" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script>
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A term being used to indicate that public relations, sales literature, employee communications, television advertising, magazine advertising, outdoor displays, direct mail, and other devices should be considered together, as they can contribute to the solution of an organization's positioning efforts.