Despite the success of Wrigley’s, a gum whose brand name makes me think of worms in a rain storm, most marketing experts concur that a product cannot succeed with a bad name. A good name should be short and evocative, and should contain strong, explosive sounds like b and p. Spam has all these qualities: it is certainly short, it contains a p, and it evokes\u2014perhaps unconsciously\u2014its origin as an abbreviation of spiced ham. Spam began as a brand name in 1937, but by the 1940s it had also become attached to other items intended for a mass market: spam medal, for instance, became slang for a medal given indiscriminately to all members of a military unit. More recently, spam has become a cyberspace verb: if an unscrupulous business flouts Internet etiquette by indiscriminately posting unsolicited advertisements to hundreds of newsgroups, it has engaged in “spamming.”<\/p>\n
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Despite the success of Wrigley’s, a gum whose brand name makes me think of worms in a rain storm, most marketing experts concur that a product cannot succeed with a bad name. A good name should be short and evocative, and should contain strong, explosive sounds like b and p. Spam has all these qualities: […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-41133","post","type-post","status-publish","format-standard","hentry","category-s"],"yoast_head":"\n